Although global premium brands continue to dominate the Indian fashion market, many indigenous companies have recently begun to make waves.
Supporting indian brands is no longer just a slogan. Every purchase we make nowadays is motivated by this goal. The pandemic of 2020 has provided a significant boost to the already-existing grassroots support movement.
We’ve shifted our shopping habits to a more thoughtful approach in these uncertain times.
Let’s look at a couple of them
Jolaa.in
Hand-painted shoes, which may be customised to your preferences, are the brand’s specialty. This local brand is sweeping the footwear industry with a wonderful blend of sliders and kolhapuris, as well as doodled sports shoes and a couple pairs. Jolaa should be on your purchasing list because of its low prices.
Jolaa.in is to just help you bring your ideas to life. The heart and soul of their work are design and delicacy. At Jolaa, they are incredibly passionate about their unique designs and innovation and it has always come first for them. They are proud to claim that shoe personalization is one of their specialties. Whatever your mood or occasion, they bring your ideas to life and create a product that truly reflects you.
Check out their social media handles :
Doodlage
Doodlage is a company that recycles factory waste into limited-edition collections. Recycle post-consumer trash and fabric scraps to make seasonless, well-finished clothing that will last a long time. What they throw away is separated and transformed into accessories, soft furnishings, and paper for packaging and stationery. All of their products and fabrics are manufactured from ethically sourced materials.
Check out their social media handles :
Anokhi
The Anokhi experience in Rajasthan demonstrates that traditional skills may be used to run a profitable craft-based business while ensuring that both the craft and individuals involved in it survive. The hand block is simple printing equipment made of wood. Vegetable dyeing is the oldest method of coloration. Anokhi has expanded on this for the past thirty years as pioneers of hand block printing for the export market.
Anokhi has been creating items in specialized fields such as appliqué, embroidery, patchwork, and beadwork for many years, and they now make up a considerable part of its product range. Another offers a varied and colorful assortment of products, including Indian and Western-style clothes, household textiles, sarongs, and accessories.
Location –Todi Ramzanipura, Anokhi Farm, Jagatpura, Jaipur 302017, India.
Check out their social media handle :
Nappa Dori
Nappa Dori is one of India’s most well-known contemporary design firms, with a carefully crafted design approach and craftsmanship that preserves artisanal sensitivities and minimalism while harmonically blending form and function.
Gautam Sinha, the Founder and Creative Director of Nappa Dori, is the driving force behind the brand. Inspired by simplicity and meticulous craftsmanship, he is one of India’s leading creative scions, and his work exemplifies a new generation of Indian designers who are globally aware of emerging preferences and produce products that are truly world-class in quality and design. He is a living example of Nappa Dori’s wide product line’s popularity, which includes the famed Café Dori idea, which offers epicurean alternatives to traditional Japanese cuisine.
Check out their social media handles :
Here are some of the benefits of shopping at locally owned businesses.
- Local talent is used in homegrown fashion, and the products are handmade or artisanal, resulting in greater craftsmanship.
- Local businesses help to create additional jobs in the neighbourhood or region.
Conclusion
Mother Earth is reminding us that we must change our ways during this time. Not just us, but Instagram also introduced a “Support Small Businesses” sticker to their stories, which has seen a significant increase in usage. We must make a conscious decision to choose more homegrown companies over high street ones and improve our consumption habits.
Author- Richa Tiwari
