When it comes to our jewellery choices, we’ve recently been enjoying a newfound and refreshing minimalism. We’re ditching bulky costume jewellery in favour of high-quality pieces that can be stacked, layered, and matched with a variety of looks. These pieces withstand the test of time, our hectic lifestyles, and most importantly, they go with everything.
Gold and silver plating, as well as the use of semi-precious stones, are used by a variety of established and rising local labels to create contemporary jewellery crafted by the country’s creative artisans.
Let’s look at a couple of them.
Cippele
Cippele was created to combine comfort and fashion to meet all of your fashion needs. They create and source their items in such a way that they are sure to touch your heart and leave you wanting more. They strive to make their customers happy by providing genuine and high-quality goods.
They feature a variety of jewelry collections, each one of these expertly designed, knitted with love, and woven with care. In addition to this, they have a variety of footwear and bag collections.
Keep an eye around for the incredible creations!!
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Aurus
Aurus is the result of a shared goal to develop a young, unique, and modern brand with a distinct design sensibility that simplifies and enhances the process of purchasing fine jewellery. They design jewelry that is basic and timeless by following the lines of simplicity.
Pooja and Kunal are two typical brain pairings, with Pooja in charge of design and Kunal of business. Before they married in 2001, they dreamed of owning a business together. It resulted in the formation of Aurus in 2013.
Aurus is an idea for the continuously evolving woman of today, simplifying the process of building jewelry and trousseau, with uncompromising standards of craftsmanship, use of the finest quality of diamonds, and founding philosophy of the highest ethical standards.
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Shaya -Caratlane
CaratLane was started in 2008 with the goal of making beautiful jewellery more accessible, inexpensive, and wearable for a lifetime. After interacting with hundreds of women around the country, they discovered that women faced a common dilemma: deciding between pricey jewellery for special occasions and everyday jewelry that was of poor quality and did not keep up with their changing lifestyles.
CaratLane was created to provide ladies with modern, beautiful jewelry that could also be worn every day.CaratLane has grown to become India’s largest omnichannel jeweler. CaratLane also has 114 retail locations in more than 40 Indian cities.
Their Promise
They founded their organization on three simple tenets:
Their aesthetic is unwaveringly modern while remaining deeply respectful of tradition.
From the ideas they create to the experiences they provide, they are constantly looking for better and newer ways to do things.
They are honest with their customers. Their prices and policies are always open to the public.
CaratLane got featured in famous magazines like Forbes India, Vogue, and Femina which is huge in itself.
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ZOHRA JEWELRY
Shashi Kataruka established Zohra as a curated jewellery business in Kolkata. Her daughters Aishwarya and Richi, who have a passion for original handcrafted products, started making handcrafted contemporary jewelry in 2018. Richi is a graduate of NIFT, Kolkata, and Aishwarya is a graduate of St. Xavier’s College, Kolkata.
They promote handcrafted jewelry that is painstakingly crafted in West Bengal by their artists. Without the use of mass-produced manufacturing technology, the parts are soldered, sawed, cut, and formed.
Their artisanal handcrafted range features a clean, modern aesthetic. Shapes, structures, lines, and 3D geometric designs are all important. Geometric shapes and designs are a big source of inspiration for them. They enjoy constructing parts in three-dimensional forms and structures. Moreover, they also enjoy drawing inspiration from nature to produce unique artworks.
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Conclusion
These homegrown brands offer jewelry that is classic and trend-proof, making items you will wear and cherish through the years. From medallion necklaces, signet rings, hoops, chain link bracelets, coin motifs, and classic gold bangles, the ones you need in your trousseau, and by doing so you are supporting a local designer and in turn, employing the artisan community.
Author- Richa Tiwari
